One of our favourite, simple descriptions of audience development is:
“More of the same, more different or more often”.
It's a good guide when it comes to increasing visitors. You can look to find more people like your existing users, look to find different types of users and encourage your current users to visit more often.
For each of these approaches there are a number of different strategies and activities you can employ. Audiences South helps you decide what to do and when and how to do it.
John Lennon said “Life is what happens to you while you're busy making other plans” and for many of us the need to write a plan is always overtaken by the need to do other things today.
But Lennon also said “You won't get anything unless you have the vision to imagine it” and a good plan is just a practical expression of your vision.
We'll support you in turning that vision into day-to-day actions.
To find out more email us.
[close]
To make changes you need to analyse your strengths and weaknesses. Using our diagnostic we help you explore 7 key areas of your organisation and identify where you excel and where you need to make changes.
The three-step process is simple:
1) consultation and questionnaire
2) analysis
3) visual snapshot of strengths and weaknesses with recommendations for change.
To find out more email us.
[close]
Visual representations of where your customers live help you understand more than just an address. You get to see what kind of an area they live in, how far they have to travel, whether it's just a few stops on the train or a motorway drive. You can learn if they are one of many who come to you or whether they are a loner.
You can identify how many customers come from a certain district, town, region. You can also see those “cold spots”, the black holes where no one seems to come from.
Couple this with some secondary data on who else lives there, what their propensity to attend might be and suddenly that list of postcodes has become meaningful.
Catchment Area Mapping
We can define and map your organisation's 'catchment area' by establishing which postal sectors contain the core of your database.
For non-ticketed organisations we can define catchment by 'drivetime' distances.
These maps help you understand the strengths and weaknesses of segments of your current and potential users.
[close]
Database Mapping
We can produce visual images of the geographical distribution of your users by mapping box office data or mailing lists.
It's a good place to start when you want to understand where your market currently exists.
You could also look at the differences in audiences between different events or activities.
[close]
To find out more email us.
[close]
Worrying about your marketing?
Our activity audit takes a fresh look at what you're doing. It's like a marketing MOT.
We'll look at your budget, your databases, your day-to-day planning and offer friendly advice on making the most of your resources.
To find out more email us.
[close]
Friends or Fiends
Are your friends really being as friendly as they could be? Do you know your givers from your takers? We can help you get the most from your membership scheme.
We've worked with a number of organisations, helping them create the best scheme for them. Our consultancy identifies those of your friends who love you and just want to support you and those who ask for a little bit in return. We'll then work with you to develop appropriate offers for each type of friend and help you launch your new scheme.
To find out more email us.
[close]
At Audiences South we absolutely buy into what the Kellogg foundation says about why and how to evaluate:
“Effective evaluation is not an “event” that occurs at the end of a project, but is an ongoing process which helps decision makers better understand the project…Thinking of evaluation tools in this way allows you to collect and analyse important data for decision making throughout the life of a project...”
W.K. Kellogg Foundation
This is how we like to work, it helps you run your projects better, gets better end results and turns evaluation into what you do, not just what you did.
To find out more email us.
[close]
