Think about it, all those different relationships your organisation has to build. With the audience, the funders, the promoters, producers, artists, agents, sponsors, politicians, councillors, suppliers, the list goes on…
Each of these relationships needs managing, nurturing etc. To make that happen you need to know what is and isn't working – and a plan to make it happen.
Read about how we have helped others and how we could help you.
We can help you make informed decisions using reliable research data, both qualitative and quantitative within the constraints of your budget and circumstances.
If you think you need to do research, call us first. We can help you come up with the best way to solve your problem which sometimes means not having to do research at all!
Whether you need to know if your audience enjoyed a particular event or they are happy with the cleanliness of your toilets, customer surveys allow you to ask your users: what they think, what they liked or disliked and what they might like in the future.
We use a number of different ways to help you ask your users what they think. Depending on your information needs and budgets, these may include face to face surveys, street surveys and online surveys.
To find out which approach would work best for you call or email us for a free consultation.
To find out more email us.
Focus groups are a great research tool. But like all tools they must be used appropriately – you wouldn't bang nails in with a screwdriver.
Focus groups are a form of qualitative research which explore attitudes towards a product, service, concept, advertisement, idea etc.
We take the transcripts from the groups and provide a report for you on the key findings. It's a great way to explore ideas or nail down the real issues.
To find out more email us.
Visual representations of where your customers live help you understand more than just an address. You get to see what kind of an area they live in, how far they have to travel, whether it's just a few stops on the train or a motorway drive. You can learn if they are one of many who come to you or whether they are a loner.
You can identify how many customers come from a certain district, town, region. You can also see those “cold spots”, the black holes where no one seems to come from.
Couple this with some secondary data on who else lives there, what their propensity to attend might be and suddenly that list of postcodes has become meaningful.
We can define and map your organisation's 'catchment area' by establishing which postal sectors contain the core of your database.
For non-ticketed organisations we can define catchment by 'drivetime' distances.
These maps help you understand the strengths and weaknesses of segments of your current and potential users.
We can produce visual images of the geographical distribution of your users by mapping box office data or mailing lists.
It's a good place to start when you want to understand where your market currently exists.
You could also look at the differences in audiences between different events or activities.
To find out more email us.
We are not all the same, but you can tell a lot about how someone lives their life from their postcode.
Profiles segment your customers into groups who behave in similar ways. With this knowledge you can speak to them in the most effective way.
We can profile your customer data using either MOSAIC or Acorn. We will work with you to interpret what the profile tells you, what you can do with the information and how to go about it.
We can also relate your data in detail to Arts Council England's segmentation system Audiences Insight.
To find out more email us.
To make changes you need to analyse your strengths and weaknesses. Using our diagnostic we help you explore 7 key areas of your organisation and identify where you excel and where you need to make changes.
The three-step process is simple:
1) consultation and questionnaire
2) analysis
3) visual snapshot of strengths and weaknesses with recommendations for change.
To find out more email us.
Worrying about your marketing?
Our activity audit takes a fresh look at what you're doing. It's like a marketing MOT.
We'll look at your budget, your databases, your day-to-day planning and offer friendly advice on making the most of your resources.
To find out more email us.
Friends or Fiends
Are your friends really being as friendly as they could be? Do you know your givers from your takers? We can help you get the most from your membership scheme.
We've worked with a number of organisations, helping them create the best scheme for them. Our consultancy identifies those of your friends who love you and just want to support you and those who ask for a little bit in return. We'll then work with you to develop appropriate offers for each type of friend and help you launch your new scheme.
To find out more email us.
At Audiences South we absolutely buy into what the Kellogg foundation says about why and how to evaluate:
“Effective evaluation is not an “event” that occurs at the end of a project, but is an ongoing process which helps decision makers better understand the project…Thinking of evaluation tools in this way allows you to collect and analyse important data for decision making throughout the life of a project...”
W.K. Kellogg Foundation
This is how we like to work, it helps you run your projects better, gets better end results and turns evaluation into what you do, not just what you did.
To find out more email us.
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