Audiences South works with organisations across the South East to help develop their audiences.
While each project is led by one member of the team every project is discussed within the entire team on a regular basis. This means that each client has access to the vast experience of our team all through one point of contact.
James joined Audiences South eight years ago as Head of Audience Development. In 2006, he was appointed agency Director, and has been responsible for brokering new local authority partnerships, creating organisational development tools for the cultural sector and for developing Audiences South's participation agenda.
James worked previously as a freelance marketing consultant, internet sales consultant for Tickets.com and as marketing manager at Salisbury Playhouse and the Watermill Theatre. He was on the Board of Salisbury Arts Centre from 2000 to 2007, helping secure a successful lottery capital grant for the extension of the building, and Chair of the Board during its transitional rebuilding phase.
As Vice Chair of Network, the national agency dedicated to collaborative audience development, he is active in consultations and negotiations with bodies such as Arts Council England and the MLA. He has lectured in Audience Development to MA students at the University of Sussex, at Central School of Speech and Drama and at London's South Bank University.
James is passionate about working with people and organisations who want to make truly accessible work, and in supporting them to ensure that work increases and broadens public engagement.
Catherine Warren, Administrative Coordinator
Catherine has worked as Administrative Coordinator for Audiences South since August 2004. She is the first point of contact in the office and has an office management role. Catherine is responsible for the financial processes of the organisation, such as invoicing, and gives administrative and project support to the whole team. Her role includes: project managing the Audiences South Continuing Professional Development Programme and event management of events such as the Brand Launch, as well as the social events of the organisation.
While working for Audiences South, she has undertaken the Always Learning Essentials of Arts Management Course, covering the modules: Legal Issues in the Arts; Marketing the Arts; Finance and the Arts; and Working with People.
Catherine enjoys working with people from a wide variety of cultural organisations and venues to promote audience engagement in the arts.
Rachael Easton, Head of Audience Development
Having previously worked for a marketing agency in London and run cinemas across the UK for five years Rachael's move into the arts was over ten years ago when she was appointed Marketing Manager (Box Office and Database) at the Empire Theatre Sunderland. Since then she has spent seven years selling ticketing systems for Tickets.com and Blackbaud across the UK. Rachael has worked for Audiences South since July 2007 and has worked on a variety of projects including Data Collection with Thames Valley Museum Marketing Group, various ticketing system training sessions, Footprinting and is currently helping Hampshire County Council purchase a new ticketing system.
Rachael is passionate about how examining audience behaviour can make a real difference to an organisation's understanding of their business.
Adelaide Morris, Research Manager
Adelaide's interest in the arts comes through her interest in literature and visual arts. She joined Audiences South part time in 2000 as Research Officer while studying for her masters degree in Literature, Culture and Modernity at Southampton University. She became Research Manager in 2002. Adelaide is an associate member of the MRS, the professional association for market, social and opinion research, customer insight and consultancy. She is also a member of the Social Research Association which provides a forum for people working in a diverse range of settings and in different subject specialities, to form wider contacts, exchange views and information.
Adelaide has worked on research and evaluation projects across a wide range of arts and cultural sector areas. These have included audience research for Rushmoor Borough Council Cultural Strategy, Milton Keynes Public Art Strategy, Bracknell Borough Council Arts Strategy, Hampshire County Council Visual Arts Strategy, Hampshire Arts Centres, Southampton City Art Gallery, Milestones Museum. Adelaide's experience covers a full service of traditional and creative evaluation and research methodologies that include quantitative (postal, telephone, online), qualitative (depth interviews, discussion groups, user panels, consultations).
Adelaide is passionate about creating and maintaining equitable dialogue between people. She believes business decisions should be informed by valid and reliable information gained from an understanding of and respect for other people's points of view, grounded in the context of a client's specific information needs.
Adrienne Pye, Head of Special Projects
Adrienne came to Hampshire in 2000 as Director of Arts Marketing Hampshire. Before that, she worked for six years with our sister agency Arts About Manchester, first as Performing Arts Manager during City of Drama, then as Assistant Director. She helped found the first Family Friendly cultural programme and to run Test Drive the Arts in Manchester and, with Suhail Khan, set up the country's first black arts ambassadors unit.
For three years, Adrienne was seconded to manage the Audience Development South East programme for Arts Council England South East; she recently returned to Audiences South to devise and run a series of audience development projects, including the Hampshire Test Drive ‘Never Seen Live' and the Post Industrial Families initiative in Portsmouth.
Professional memberships include the Chartered Institute of Marketing, the Institute of Evaluators and the Arts Marketing Association. She is on the board of contemporary visual arts gallery ArtSway and Chair of the Audio Description Association (she is an accredited audio describer).
Increasing access to arts and culture by working with organisations to remove all possible barriers for audiences and participants is her continuing obsession.
Leo Sharrock, Market Intelligence Manager
Leo has worked for Audiences South since 2001 and his role focuses on helping organisations to understand which sections of the community they do and don't engage with and how those engagements might best be planned and developed.
His ability to interpret data and relay this in a relevant and appropriate fashion ensures that our projects and clients are well informed and able to confidently make decisions based on robust evidence.
Leo is frequently asked to speak about market intelligence and how this information can be used to underpin audience development.
He was also recently commissioned to produce an online guide to Researching Audiences and Visitor Data to support the AMA's Dazzled by Data workshops.
Leo work has included working with Rushmoor Borough Council to provide insight and evidence on cultural engagement which is being used to develop their cultural strategy.
Leo is passionate about developing innovative audience development schemes in response to insights gleaned from market intelligence.
Paul Sharrock, Market Intelligence Officer
Paul works with Leo providing Market Intelligence support to Audiences South's clients. He is an expert user of our audience mapping and profiling software, and has also built wide range of bespoke databases to meet diverse data management needs. He's the guy in our team who answers all the technology questions.
Bo is working for Audiences South on a casual basis and provides vital support to our Research Manager.